08 July, 2011
About Matrix Exercise Equipment
The Taiwan-based Johnson Health Tech Company produces a line of commercial exercise equipment under the Matrix brand name. Matrix equipment offers similar features to other major fitness brands, but comes at a slightly lower price point. Since the early 21st-century, Matrix has grown to one of the world's best-selling brands of fitness equipment, with many new products introduced to complement the treadmills, bikes and other basic fitness gear.
Johnson Health Tech has produced exercise equipment since 1975 out of its home base in Asia. In an effort to spur growth, the company launched its Matrix line out of Madison, Wisconsin during the early 21st-century. Matrix now represents the third-largest manufacturer of fitness equipment in the world, with sales in the U.S., Asia, Europe and the Middle East. Johnson still sells many types of residential and light-commercial equipment under other brands to serve a wide customer base.
In addition to basic treadmills, cycles, elliptical machines and stair steppers, the company also produces a line of Matrix strength equipment under the name Ziva. These include the functional trainer, a single-person weight trainer, as well as multi-stack gyms. Matrix is also known for its hybrid cycle, which combines the style of a recumbent bike and upfront cycle into a single device. The company also produces the Johnny G Krankcycle, a hand-cycling machine designed for cardio workouts.
Livestrong and Matrix
In March 2010, Matrix partnered with Livestrong to produce a line of fitness equipment under the Livestrong name. Livestrong founder Lance Armstrong endorses the line, which includes affordable equipment aimed at the light-commercial market. The Matrix Livestrong line consists of two treadmill models, one elliptical machine, and three types of indoor cycles. As part of this initiative, Matrix pledged to donate at least $4 million to cancer research.
In 2009, the Industrial Designers Society of America awarded Matrix its bronze medal design award for the T7xe treadmill based on its overall design, function and benefits to the consumer. That same year, Gold's Gym named Matrix as its equipment vendor of the year. Matrix supplies equipment to Gold's Gym locations throughout the U.S., as well as India, Europe and Australia. In 2008, the International Health, Racquet and Sportsclub Association also named Matrix its associate member of the year, based partially on the Matrix commitment to innovation.
Where to Buy
The company contracts with a limited group of fitness distributors to sell its Matrix line of exercise equipment. Consumers may also purchase equipment directly from the company website. For commercial customers, Matrix offers a special program aimed at providing top service. Under this customer advantage program, the company offers a three-year warranty on all machines, and pledges to ship all warranty parts within 24 hours.
- Matrix Fitness: Matrix Named IHRSA Associate Member of the Year
- Matrix Fitness: Matrix Treadmill Wins Design Excellence Award
- Matrix Fitness: Matrix Introduces Commercial Livestrong Fitness Products
- Taiwan Economic News: Johnson Health Tech Looks for Growth in Commercial Fitness Equipment Market
- Matrix Fitness: Gold's Gym International Awards Matrix Fitness Vendor of the Year for Equipment
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