Race goodie bags are given to each participant of a 5K run or run/walk upon registration. The bags usually provide valuable race information, sponsor recognition and event-specific giveaways. But that's just where you start. Prevail upon your local merchants to provide treats or coupons for your goodie bags. It's advertising for them and enjoyable for your runners.
Sponsored 5K goodie bags typically include a commemorative clothing item from the event, such as a T-shirt, pair of shorts or a hat. Some races are getting more creative with their giveaways, offering items such as sweat-wicking socks, towels, wristbands or drawstring bags. Sponsor logos can be placed on the items.
Goodie bags give runners the opportunity to sample electrolyte supplements and endurance boosters that they might not normally purchase. Bottled water or sports drink mixes are also appropriate.
Literature from event sponsors can be incorporated, as can a flier with next year’s event information. Coupons to local running or athletic equipment stores are well-received. A course map, check-in reminders and information about post-race events should also be included.